RREL has created a smart phone application, UDDOM, to mobillise the untapped potential of the rural unserved market/population. UDDOM harnesses the ‘green entrepreneur’ or the ‘uddokta’ (Bengali for entrepreneur) by motivating and empowering them to create a community or pool of customers.
It is an ecosystem that maximizes the entrepreneurial drive by delivering products and services to customers which improve the standard and quality of life for much of Bangladesh’s Population that lives in rural and remote areas, without direct access to energy, clean drinking water, finance and health care.
The use and application of these products have a direct impact on the economic status of the user/consumer through capacity building, increased monetary savings, maintaining health, enabling education and potential to create a sustainable source of income. Collectively, the long-term benefits are undeniable.